Crafting Custom Fishing Rods with Passion

Veteran Owned

Texas Based

At P23 Rods, we specialize in crafting custom-built fishing rods designed to your exact specifications. Whether you’re a seasoned angler or just starting out, our rods are built to enhance your performance on the water. We believe that investing in a custom rod is well worth it. While these rods come with a higher cost and a longer wait time, the personalized fit, superior performance, and unique aesthetics are unmatched. Our rods offer a level of precision and comfort that factory-made rods simply can't match, making them a popular choice among serious anglers.

We are a veteran-owned, Texas-based company with over 40 years of expertise in fishing and rod building. Our passion for the sport drives us to deliver rods that elevate your fishing experience, and we pride ourselves on our commitment to craftsmanship and quality. When you choose a custom rod from us, you’re not just getting a tool—you're getting a one-of-a-kind fishing companion designed with your exact needs in mind.

Whether you’re looking for a rod to land your next big catch or want something that stands out on the water, we’re here to help. Thank you for choosing us to be part of your fishing journey!